​ALTADENA FOREVER RUN
 

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2027 Altadena Forever Run

Sponsorship Prospectus

 

Second Annual Event Benefitting Altadena Eaton Fire Survivors and

the Sheriff’s Support Group of Altadena: Sunday, January 10, 2027.

 

Event Overview

•Celebrate community resilience while raising critical funds for Altadena Eaton Fire survivors entering year three of recovery.

•Audience includes past participants, Altadenans, state and local elected officials, run clubs, regional, national and international supporters.

•Broad reach across local, regional, and national media, plus digital and on-the-ground engagement.

 

Sponsorship Opportunities

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Title Sponsor – $50,000 COMMITTED | SoCalGas

•Naming rights: “[Sponsor] Altadena Forever Run”

•Dominant logo placement across all event materials and media, including the Altadena Forever Run homepage, and post run e-booklet recognition

•Premier speaking role at opening ceremony

•Full-page program feature

•Expanded social media campaign (6 pre, 3 during, 3 post). Optional executive video for social media inclusion

•30 VIP bibs with hospitality access

•Lead inclusion in all press and media interviews

•Priority, largest on-site booth placement

 

Presenting Partner – $40,000 (1 Available)

•Co-branded recognition across key materials: “[Title Sponsor] Altadena Forever Run Powered (or Presented) by [Presenting Sponsor]”

•High-visibility logo placement just below Title Sponsor, including Altadena Forever Run homepage, and post run e-booklet recognition
•Speaking role at opening ceremony•¾-page program feature and premium signage placement

•Expanded social media campaign (4 pre, 2 during, 2 post). Optional executive video for social media inclusion.

•25 VIP bibs with hospitality access

•Priority booth in high-traffic location

•Pre/Post Run interview opportunities

 

Platinum Sponsor – $30,000 (2 Available)

•Prominent logo placement below Presenting Partner

•Half-page program ad and post run e-booklet recognition

•On stage recognition during opening ceremony

•20 VIP bibs with hospitality access

•Social media campaign (3 pre, 1 during, 1 post). Optional executive video for social media inclusion.

•Optional booth/display presence

 

Gold Sponsor – $20,000 (3 Available)

•Logo on website and select materials

•Quarter-page program ad and post run e-booklet recognition

•15 VIP bibs

•Social media mentions

•Recognition during opening ceremony

•Optional booth/display presence

 

Silver Sponsor – $10,000 (5 Available)

•Logo on website, program, and e-booklet

•10 race bibs

•Social media mention

•Recognition during opening ceremony

•Optional booth/display presence

 

Bronze Sponsor – $5,000 (10 Available)

•Logo on website and signage

•5 race bibs

•Post-event acknowledgment

•Optional booth/display presence

 

Why Sponsor the Altadena Forever Run?

•Proven impact: The inaugural run raised $148,000 to support fire survivors.

•Authentic community connection with a loyal and engaged audience.

•High-visibility brand alignment with a respected recovery effort.

•Opportunity to demonstrate leadership in community rebuilding.

•Meaningful ROI through exposure and long-term goodwill.

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