
Sunday, January 4, 2026
Race Start: 8AM
MARIPOSA JUNCTION
849 E. Mariposa Street, Altadena, CA
Altadena Forever Run – A Run For and Through Altadena
The Altadena Forever Run winds through the quiet foothills of the San Gabriel Mountains, where resilience and renewal are woven into the landscape itself. One year after the Eaton Fire blackened the ridges above our town, this inaugural run stands as a powerful symbol of recovery. The course now showcases Altadena’s remarkable renewal, the green shoots rising through ash, the golden light breaking across Eaton Canyon, and a community running forward together.
This is more than a race. It’s a tribute: to those who lost, those who helped, and those who are rebuilding. Proceeds from the Altadena Forever Run directly support Altadena Eaton Fire survivors, through the Altadena Eaton Fire Relief Fund, a GoFundMe 501(c)(3) non-profit organization, helping families restore what was lost and strengthen what endures. The race also helps support the Sheriff's Support Group of Altadena, a 501(c)(3) non-profit organization. Your participation, your sponsorship, your presence, each is an act of solidarity and hope.
The Course
Runners begin on Mariposa Street, shaded by Altadena’s iconic deodar cedars in the heart of our historic district. From there, the course climbs gently toward the foothills along Altadena Drive, winding through tree-lined neighborhoods, where century-old Craftsman homes once stood. The route touches the very edges of the burn zone, where chaparral is already reclaiming the hillsides. The scent of sage and pine drifts through the cool morning air, a reminder that even after devastation, life returns stronger.
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1K Family Walk/Run (0.62 mile): **kids 10 and under are free for this 1K family walk!
Starting at El Molino Avenue and heading west past the Altadena Library before looping back to Mariposa Street, this short, joyful course is perfect for families and children to share in the spirit of the day.
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5K Walk/Run (3.1 miles):
Extending into the lower foothill neighborhoods east of Lake Avenue, this course brings runners and walkers through streets lined with volunteers and cheering residents, each voice a testament to Altadena’s unity, renewal, and pride.
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10K Run (6.2 miles):
The full 10K follows the 5K route, offering spectacular views of the San Gabriel Mountains before returning toward the historic Mariposa business district. The course then turns west, guiding participants past neighborhoods in various stages of rebuilding, a moving portrait of perseverance, where homes under construction stand as symbols of endurance and hope. The run passes Charles White Park before finishing triumphantly back on Mariposa Street.
The entire event is held on a closed course, ensuring a safe, festive, and family-friendly experience for all.
At the Finish
At the Mariposa Junction Finish Line, music, local food, and community booths await—celebrating every participant and every mile completed. Each finisher’s medal is more than a keepsake; it’s a symbol of perseverance, a reminder that from the ashes, Altadena Forever Runs.
Please note:
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No pets are allowed on the course.
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Strollers will begin behind the runners.
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Wheelchair racers will start at the front.
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Our Run is a rain or shine event. Even if it rains, the event will go on as scheduled! No refunds will be issued due to weather. In the case of severe weather, please check LACounty.gov/emergency for updates.
The course has a two-hour time limit, but every step counts. Run, walk, or roll not just for the finish, but for what it represents: Altadena’s strength, unity, and rebirth after the fire.
This run is in partnership with the Los Angeles Sheriff Athletic Association (LASAA), a 501(c)(3) non-profit organization. LASAA’s mission is to organize athletic events for our members, which include Los Angeles County Sheriff’s Department employees and law enforcement officers. We aim to promote health, fitness, and camaraderie among our members. This event is NOT sanctioned by the Los Angeles County Sheriff's Department (LASD). Therefore, participants are not covered by workers compensation in the event of an injury or illness. It is the responsibility of LASD members to comply with LASD policy regarding participation in athletic events, reference LASD MPP 3-09/300.00.
DO YOU WANT TO VOLUNTEER WITH THE RACE???
If you're not running, but still want to help us race money for these great causes in Altadena, you can do so by clicking the link here for al the details: Altadena Forever Run Volunteer Sign Up

SPONSORS

Media Sponsor

For sponsorship inquiries, reach out to: velma@thesocialimpact.co
Sponsorship Levels
TITLE SPONSOR
$50,000 (EXCLUSIVE)
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EXCLUSIVE Naming Rights:
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"Altadena Forever Run" presented by [Your Name]
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Premium logo on all materials: website, race shirts, signage
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Speaking opportunity at the Opening Ceremonies
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20 "VIP Participant" bibs with Hospitality Tent privileges
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Dedicated social media campaign with 10 posts total
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Full Page Program feature and press inclusion
PLATINUM SPONSOR
$20,000 (EXCLUSIVE)
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Prominent logo placement on major materials
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Half-page program ad and newsletter mention
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10 VIP bibs with VIP Area access
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Social media highlights with 6 posts total
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Optional booth or display area
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Recognition during opening ceremony
GOLD SPONSOR
$10,000
(2 Available)
SILVER SPONSOR
$5,000
(5 Available)
BRONZE SPONSOR
$1,000
(10 Available)
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Logo on website and flyers
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Quarter page Program Ad
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5 VIP Bibs with Special Access
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Social Media Mentions: 3 posts
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Recognition during Event Announcements
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Logo on website and event program
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3 general admission bibs
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Social media mention (1 post)
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Group recognition during event
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Name listed on website and thank-you signage
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1 General Admission Bib
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Collective acknowledgment in post-event communications
For sponsorship inquiries, reach out to: velma@thesocialimpact.co.
Connect
Start / Finish:
Sunday, January 4, 2026, 8AM (rain or shine)
Mariposa Junction
(Mariposa Street between El Molino Ave. and Lake Ave.)
849 East Mariposa Street
Altadena, CA 91001






