ALTADENA FOREVER RUN
Registration is open!
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EARLY BIRD Pricing
ends Sept. 7, 2026
Where Resilience Meets the Road
Sunday January 10, 2027
28
24h
60m
60s
The Run Begins In:
Presented By
Register Here:

2026 e-Booklet
Take a look back at the inaugural Altadena Forever Run through highlights, photos, statistics, and the incredible impact we made together.
2026 INAUGURAL EVENT IMPACT
A Community United
The inaugural Altadena Forever Run was created to commemorate the one-year anniversary of the Eaton Fire while raising critical funds to support Altadena's recovery. Produced through a first-of-its-kind partnership between the Los Angeles Sheriff's Athletic Association (LASAA) and the Sheriff's Support Group of Altadena (SSGA), the event brought together residents, first responders, businesses, nonprofits, and supporters from across the country.
Unlike LASAA's traditional Sheriff's Station Mug Runs, this marked the first time the Association partnered with an entire community to produce a signature fundraising event.
Event by the Numbers
Distance Participants
10K: 694
5K: 2,148
Family 1K Walk: 369
Total Registered Participants: 3,211
*Over 2,900 participants picked up race bibs during the two-day Expo despite periods of pouring rain.
Regional & National Reach
Participants traveled from California, Washington, Oregon, Nevada, Texas, Iowa, Michigan, Alabama, Massachusetts, New York, Washington, D.C., and Mexico.
Sponsors
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SoCalGas
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First City Credit Union
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AXON
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East West Bank
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GoFundMe
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Toyota of Pasadena
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Altadena Rotary Club
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Additional Support
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Los Angeles County Supervisor Kathryn Barger
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Los Angeles County Public Works
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Los Angeles County Sheriff's Department
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Sheriff's Support Group of Altadena
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Los Angeles Sheriff's Athletic Association
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Altadena Sheriff’s Station
Funds Raised
Sponsorships & Registration Fees: $102,047.32
Participant Registration Donations: $17,010.52
Additional Direct Donations: $29,428.00
Total Raised for the Altadena Eaton Fire Relief Fund
$148,485.84
Why Sponsors Joined
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Bring more than 3,200 participants together.
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Support families rebuilding after the Eaton Fire.
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Strengthen relationships between the community and public safety.
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Showcase corporate commitment to civic leadership and community resilience.
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Establish a signature annual event with regional reach and growing recognition.
Looking Ahead
2027 Altadena Forever Run:
Sunday, January 10, 2027
Join us as we continue to prove that when resilience meets the road, an entire community moves forward together.

